About us

Our company

Price4u is an authorized dealer of Prince Watches, Apollo Sunglasses, Enigma Sunglasses and Jewelry.

Our goal is to provide high quality product, high end fashion - of watches, sunglasses and custom jewelry. All of that in the best price you can get.

  • Top quality products
  • Best customer service
  • 30-days money back guarantee

Watches made with passion.


Little bit more..

PRINCE watches are a leading brand in fashion watches in Israel and have been sold successfully since 1979 thanks to their innovative design, quality and wide range of models. Prince watches are marketed in the finest jewelry stores and watches and earned a loyal audience by professional service. PRINCE watches designers are updated in various global trends in the field Fashion, and create up-to-date designs that fit contemporary trends to create a Total Look.

Marketing department

Men's and women's watches are not only a functional accessory designed to display the time, Prince watch on your wrist is a fashionable jewel carefully designed to completes and upgrade each performance. Prince watch is a wonderful gift for man and woman and for every happy and meaningful event in life.

Ofer Segal, CEO.